Who We Are

South Georgian Bay Tourism, previously known as Georgian Triangle Tourist Association and Visit South Georgian Bay, is an official In-Destination Education Organization for the Blue Mountains, Clearview, Collingwood, Meaford and Wasaga Beach.


Welcoming and introducing visitors to South Georgian Bay – Ontario’s Four Season Playground.


To contribute to economic prosperity in our communities in South Georgian Bay by encouraging tourism development and in-destination marketing.

We will undertake this by:

  • Collaborating with local partners to develop and promote tourism experiences, provide visitors with excellent resources and customer service, and marketing
  • Partnering with local Tourism Ambassadors to provide in-person assistance to visitors
  • Publishing our Annual Four Seasons Visitor Guide and Map

Brand Promise

Gently nudge and guide visitors within the region to seize their day by discovering unique places, activities, experiences and people.

Organization Role & Function:

South Georgian Bay Tourism is an In-Destination Education Organization (IDEO) whose ROLE is to enhance the visitor experience through seamless connections between visitors and unique products and experiences

South Georgian Bay Tourism will perform this educational FUNCTION by:

• Coordinating regional visitor services (digital and in-person);

• Creating in-destination content and fulfilment;

Developing routes, best of’s and top 10’s by bundling niche experiences;


Since  the 1970’s, South Georgian Bay Tourism has acted as a key supporter and advocate of the South Georgian Bay region. Formally, the organization was known as the Georgian Triangle Tourist Association (GTTA) and Visit South Georgian Bay.
As of September 2019, South Georgian Bay Tourism officially went mobile. Our staff provide support to locals and visitors through our digital resources, such as our website and social media accounts, as well as over the phone, e-mail, at local events, and through our ambassador locations.

About South Georgian Bay

Who knew that just one part of Central Ontario could be so diverse? The southern shores of Georgian Bay give rise to the highest point of the Niagara Escarpment, a UNESCO biosphere reserve and a haven for year-round outdoor adventure.
From the heritage town of Collingwood, quaint villages of The Blue Mountains and Meaford, sandy shores of Wasaga Beach, and the rustic charm of Clearview, South Georgian Bay sits on the edge of world-class resorts, forested trails, and picturesque farmland.
Take a stroll downtown, along the waterfront or in the countryside. Visit a vineyard, orchard or micro-brewery. Get a taste of the local bounty. Paddle. Hike. Cycle. Ski. Discover the exquisite beauty around each corner. Allow yourself to be enchanted by the multitude of activities, spectacular scenery and friendly communities awaiting you in South Georgian Bay.
To learn more about tourism in the area, please visit www.southgeorgianbay.ca or stop by one of our tourism ambassador locations at Blue Mountain Tea Company, Living Water Resorts in Collingwood, Scandinave Spa Blue Mountain, Royal Harbour Resort, Meaford Hall & Cultural Centre, Creemore Springs Brewery, Meaford Big Red Apple, or Nancy Island Historical Site.

2020 Board of Directors


Amanda Murray – Clearview Township

Martin Rydlo – Town of Collingwood

Mylisa Henderson – Scandinave Spa Blue Mountain

Tim Hendry – Town of the Blue Mountains

Janet Sperling  – Town of Meaford

Susan Nicholson – Collingwood BIA

Kaitlyn Monsma – Town of Wasaga Beach

Ashleigh Levoy –  Vice President- Hotel Operations, Georgian Bay Hotel

Kevin Johnston – Owner & Head Guide, Collingwood Adventure Voyages

Valerie O’Brien – Business Development Manager

Guy Laporte – Co-Owner at Craigleith Manor Bed & Breakfast

Get In Touch

If you are interested in learning more about South Georgian Bay Tourism as an organization and partnering opportunities, please contact Melissa at info@southgeorgianbay.ca




Ontario TourismBruce Grey Simcoe - Always in Season

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